Episode 107: Maximilian de Melo & Patrick Niederdrenk of American One Luxury Real Estate
Today Brad speaks with Maximilian de Melo and Patrick Niederdrenk. Max and Patrick are the Managing Partners and Lead Agents of American One Luxury Real Estate, a full-service boutique brokerage complete with in-house marketing.
Established in 1988, American One specializes in Arizona’s luxury real estate market with focus in Paradise Valley, Scottsdale, and Phoenix.
Listen in as Max and Patrick reflect on their journey in the world of real estate, from making that first flip to becoming local celebrities involved in ultra high-end luxury developments in the state.
They speak on the vital importance of creating quality products to shield one’s business from falling behind should economic crises (including that which came as a result of the pandemic) emerge. This is simply because “everybody’s going to go to the best product first” and cut corners on everything else.
Max and Patrick go on to share how they have built and managed relationships with their pool of investors and wealthy clients, as well as how they are navigating operational and logistical challenges around the pandemic.
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Topics Discussed:
[01:52] Max and Patrick’s path to founding American One and finding massive success
[07:53] Staying on top of the market during the pandemic
[12:15] How involved Max and Patrick become with the design, architecture, and layout of any new project
[13:32] Doing market research to understand one’s ultra-high net-worth clients
[16:03] Working with banks and investors
[21:04] Building a resource pool of investors
[30:47] Managing client expectations
[34:40] Permit-related challenges in 2021
[40:52] The most stressful part of Max and Patrick’s business today
[47:04] How Max and Patrick turn discouragement into fuel
[53:47] How Phoenix compares to other luxury markets
[55:54] What Max and Patrick do for fun
[59:02] Exciting upcoming projects for Max and Patrick
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Key Quotes by Max and Patrick:
Sometimes, the best deals are the ones you shouldn’t do. ~Max
You’ve got to have a good-quality product, because if the market does change or slow down, the first thing to go are the components where people can cut corners. When the market changes, everybody’s going to go to the best product first. ~Patrick
Our spec is somebody else’s custom. ~Patrick
The market right now is still strong [and] has been going strong—much better than anyone would have expected when the pandemic started. ~Max