Episode 111: Utilizing Quality Photos & Video for Social Media Content with Digital Brand Strategist, Jesse Fitton
Today Brad speaks with Jesse Fitton Smith, a digital brand strategist and interior design photographer.
Jesse talks about the evolution of social media, from those days when the playing field was more or less equal, to today’s pay-to-play landscape.
With all the complexities of building your brand’s know, like, and trust factor in today’s ever-evolving digital economy, Jesse explains why it literally pays to have a dedicated expert by your side to handle content marketing for your business.
He shares best practices for doing effective ad campaigns, building and staying top-of-mind with a loyal audience, becoming an authority figure without “pitching”, choosing a social media platform, and creating photo and video content that converts.
Topics Discussed:
[02:09] How social media has changed
[04:29] Tailoring your ad campaign to the right demographic
[12:12] Making sure you, as a business owner, don’t waste your time on social media
[15:53] The importance of being social on your chosen platform/s
[19:22] Being (and staying) top-of-mind with your target audience
[23:54] Becoming an authority figure and getting clients without “pitching”
[32:08] Deciding which social media platform to focus on as a general contractor
[36:43] How Jesse built his own brand with photo and video
[41:07] The effort required to produce a great photo versus a great video
[48:03] Why it’s important to niche down as much as you can
[48:59] Should all businesses be on YouTube?
[56:23] Why Jesse lived in a school bus in the early 2000s
[1:04:00] What’s upcoming and exciting for Jesse
Connect with Jesse Fitton:
Connect with Brad Leavitt:
Key Quotes by Jesse:
[When you create an ad campaign,] it’s not about how many people see it—it’s about the right people seeing it. And when you’re working with different brands, you have to figure out what the most important thing is for them.
Operating inside the world that we live in today, you can be hyper-niche. The most important thing is to identify your target market and really home in on it, because if you don’t put out the content you want, then you’re not going to get the people that you want.
