Episode 120: construction2style: Husband & Wife Unique Skills Create Design + Build Team & Earn Additional Income with 1 Million Monthly Online Blog Views with Jamie & Morgan Molitor

Written By Greg Villafana

Today Brad speaks with Jamie and Morgan Molitor, husband and wife co-owners of the family lifestyle brand construction2style. Started in 2012 as a DIY blog, c2s evolved into a full-service design + build interior residential and small media company.

Jamie bought his first investment property around the time he met Morgan. She recalls being blown away by his talents and offered the idea of starting a blog. Not long after launching construction2style, the Molitors quickly started getting custom furniture and remodeling inquiries. Jamie took the plunge and dove full time into running his own general contracting interior residential remodeling company.

Today, Morgan is the designer and brand developer behind c2s. She oversees all content creation, manages the brand partnerships, is the writing guru, and lead interior stylist. She also heads up their online education courses and in-house monthly marketing workshops.

construction2style continues to exist as a home improvement resource blog. The Molitors offer contracting, design, styling, and marketing services along with home decor products. With 1.8 million monthly views as of this conversation, the c2s blog is clearly a popular and trusted source for marketing strategies tactics among those in the industry.

Brought to you by Pella Windows & Doors: https://www.pella.com/


Topics Discussed: 

  • [02:23] What led to construction2style being conceived in 2012

  • [06:48] How the Molitors turned their blog into a business

  • [10:14] Setting expectations with clients

  • [18:38] Jamie’s biggest challenges in the field

  • [22:39] How Jamie and Morgan agreed on their roles as a husband and wife team

  • [24:57] The first hire and the importance of company culture

  • [32:05] Where c2s is today

  • [34:00] Vetting clients

  • [39:57] Getting involved in the event planning space

  • [43:20] What goes into planning a successful event

  • [45:54] How the business has changed since the beginning

  • [49:00] How anyone can start building their brand

  • [52:48] How the c2s blog is making an impact on reach

  • [55:31] The power of Web Stories on Google

  • [59:47] Jamie’s biggest pain point at the moment

  • [01:01:31] The Molitors’ advice to those starting out in the industry


Connect with Jamie & Morgan:

  • Clubhouse - construction2style


Connect with Brad Leavitt: 


Key Quotes by Jamie and Morgan:

  • To us, it’s important that we find someone with the right mindset and fits within our culture. From that, we can train them. I’d much rather have that than what a piece of paper says. ~Morgan

  • The best partnerships that we have with brands and vendors are the ones where we uplift and support each other organically—not just when it’s paid—because we’re constantly talking about them even if it’s not a collaboration or a paid partnership. ~Morgan

  • The main thing I would tell people, if you’re a young guy or girl looking to do your own thing: Don’t overspend. Just build. [...] Lean on other professionals, even outside the trade area. Find an accountant. [...] Find a lawyer. ~Jamie

  • Do the dirty work. Take the not-ideal job to get your name out there and build your resumé. ~Jamie

Greg Villafana
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