Episode 123: Becoming Magnetic to Affluent Clients with Pamela Durkin Designs
Today Brad speaks with Pamela Durkin of Pamela Durkin Designs. With over 20 years in the design industry, Pamela’s background and experiences are broad and include large corporate buildings in excess of 500,000 square feet, to branding in retail design and bespoke residences all across the U.S.
Pamela is also a business coach who runs Elevate! Interior Circle, through which she helps interior designs run a better business and utilize magnetic marketing techniques to attract their perfect client rather than chase them.
In our conversation with Pamela, she hits on a crucial attribute embraced by the best in the industry, but unfortunately gets overlooked by most: becoming a steward of your client’s money.
Business owners need to ensure, even before meeting potential clients, that these prospects are educated on what to expect should they decide to enter into a three-year partnership with them. Marketing via great storytelling, rapport-building, and the ability to put yourself in your client’s shoes are three foundational skills to master in order to forge successful relationships.
Pamela goes on to offer her best practices for becoming magnetic to affluent clients, which involves gaining clarity on your vision-mission as a business owner, creating an avatar for your perfect future client, and using the power of the “shock-and-awe box” when meeting with promising prospects.
Episode Sponsors:
Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
Pella Windows & Doors - https://www.pella.com/
Topics Discussed:
[02:06] Pamela’s passion for interior design
[05:53] Putting yourself in the client’s shoes
[11:35] Educating clients
[21:19] Becoming magnetic to an affluent client
[30:13] Getting clear on your perfect future client
[31:45] Buildertrend
[33:06] Pella
[38:44] Leveraging your network to qualify leads and find better opportunities
[43:55] The power of sending a “shock-and-awe box” to potential clients
[50:29] Maximizing the lifetime customer value of a client
[54:05] Why Pamela got into business coaching and what she offers
[58:54] How Pamela juggles her two businesses and sets healthy boundaries
[1:04:22] What’s next for Pamela
Connect with Pamela Durkin:
Website - www.pamela-durkin.com
Instagram - https://www.instagram.com/pameladurkin/
LinkedIn - https://www.linkedin.com/in/pamdurkin/
Download Book “Elevate” - www.elevatethebook.com
Connect with Brad Leavitt:
Website - https://www.aftconstructionpodcast.com/
Instagram - https://instagram.com/aft_construction
Facebook - https://www.facebook.com/aftconstruction
Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg
Key Quotes by Pamela Durkin:
As creatives, we tend to be intuitive; but, we don’t use it to further our business—and we should.
One excellent way to educate clients before they come to you is through marketing. We need to be telling more stories. I find, whenever I follow a designer on social media, we’re reporters. I hate reporters. There is no storytelling going on.
I have learned that when you get really clear on what kind of projects and what kind of people you want to deal with, it changes everything. First of all, you feel awesome, and you feel appreciated. And when you feel appreciated, you go above and beyond for those clients. So, you’re doing your best work.
You can’t give your best self if your tank is empty.
