Episode 133: Frazier Home Design: How to Grow Architecture Design Firm with the Right Tools, Employees, & Mindset with Tony Frazier

Finally, in 2007, Tony established his own firm, Frazier Home Design. It was purely a one-man show until Tony made his first hire in 2010. The firm has since become a leading architecture and design studio in The Triangle, and today one-third of their work annually includes out-of-state designs.

Listen in as Tony shares how he was able to build his brand, credibility, and network in the early days of Frazier Home Design. He believes that discomfort is the gateway to growth, illustrated in his penchant for taking risks and making sure that he only hires those who thrive in challenging environments. Finally, he speaks on using social media and evolving technologies to take his business to the next level.

Sponsors:

• The Tile Shop - https://www.tileshop.com/

• Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!

• Pella Windows & Doors - https://www.pella.com/

Events:

• Learn More/Register for Contractor Coalition Summit May 01-04 https://www.eventcreate.com/e/contractorscoalitionsummit

Topics Discussed**:**

• [03:54] About Frazier Home Design

• [08:56] Building relationships in the firm’s early days

• [14:42] Knowing your worth as a new company

• [20:50] Raising your rates

• [24:39] Hiring the right people

• [28:08] Keeping your culture strong

• [31:27] Training project coordinators

• [40:03] How Tony settled on his go-to architectural styles

• [45:19] Tony’s favored social media platforms

• [47:45] Taking inspiration from other, similar designs

• [51:27] Adapting to new technologies in the industry

• [01:03:06] What Tony loves about his art

• [01:04:43] What’s next for Tony

Connect with Tony Frazier & Frazier Home Design

• Website - https://frazierhomedesign.com/

• Instagram - https://www.instagram.com/frazierhomedesign/

• Facebook - https://www.facebook.com/Frazier-Home-Design-124269034252174/

• LinkedIn - https://www.linkedin.com/in/tony-frazier-39578711

• Pinterest - https://www.pinterest.com/frazierhomedesigns/_created/

• Houzz - https://www.houzz.com/pro/tf6705

• YouTube - https://www.youtube.com/channel/UCnGRIgdiMuiKS7bal7IcOew/featured

Connect with Brad Leavitt:

• Website - https://www.aftconstructionpodcast.com/

• Instagram - https://instagram.com/aft_construction

• Facebook - https://www.facebook.com/aftconstruction

• Houzz - https://www.houzz.com/pro/aft-construction/aft-construction

• Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/

• YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

Key Quotes by Tony:

• It wasn't about the name recognition at all. It was about creating better-designed homes and that takes more thought, energy, and collaboration within the office. [...] Name recognition followed those processes.

• Our toughest client—our best client—is somebody that is able to give us their vision, and has trust in us, and they allow us to take those designs and add some creative freedom: We’re giving them everything they want in their house, but they’re not leading the way for us. Those are the projects I love.