Episode152: Strict Vision Athletics: Turning Passion for Fitness & Superheroes into Profit with Brandon Fougnies
Today Brad speaks with Brandon Fougnies, fitness coach, home gym designer, and founder of Strict Vision Athletics.
Listen in as Brad and Brandon talk all things brand growth, social media marketing, and community building.
For Brandon, highlighting his energetic personality and company mission through Instagram and TikTok has been invaluable to the success of his business. In addition to being entertaining though, he also talks about the importance of providing true value to your followers—preferably for free via your content.
Brandon also speaks on the power of collaborations with other individuals and companies in your space. In fact, he believes that partnering with other influential brands is the fastest way to grow as a business.
Finally, Brandon explains his approach to continuing education, especially in the incredibly saturated fitness industry.
Sponsors:
Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
Pella Windows & Doors - https://www.pella.com/
Events:
Learn More/Register for Contractor Coalition Summit November 06-09 https://www.eventcreate.com/e/contractorcoalitionsummit
Topics Discussed:
[02:44] Why Brandon started his own business
[08:00] The hard work that goes into building a successful business
[10:58] Knowing your worth as an entrepreneur
[15:34] Pricing your services
[18:38] Building a community around your brand
[26:24] The power of referrals
[28:20] Expanding your list of services or auxiliary ventures beyond your core business
[35:14] Viewing your peers as collaborators instead of as competition
[37:57] Navigating the toxicity of social media and avoiding the comparison trap
[43:59] Continuing education best practices
[47:34] Setting yourself up for success by nailing the “new client phase”
[53:18] Collaborating with other companies
[55:36] Designing his unique kettlebells and what Brandon does for fun
Connect with Guest:
Website - https://www.strictvisionathletics.com/
Instagram - https://www.instagram.com/strict_vision_athletics/
Connect with Brad Leavitt:
Website - https://www.aftconstructionpodcast.com/
Instagram - https://instagram.com/aft_construction
Facebook - https://www.facebook.com/aftconstruction
Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg
Key Quotes by Brandon:
To know what you’re worth is probably one of the single most difficult facets of being an entrepreneur.
Building a community is one of the most valuable things you can do, and that is something that is surprisingly inexpensive when it comes to a monetary amount. Now time-wise, it costs quite a bit.
Give away as much as you possibly can for free for as long as you can. That entices people, because people hate being sold to, especially online.
Never view your peers through the lens of competition.
You’re going to win the long game by being consistent, not by going viral.
Collaborating with other companies is how you’re going to grow the fastest, hands down.
