Episode 166: LP Building Solutions: The Importance of Building Science & Sustainability in Design & Engineering with Brand Manager, Casey Smyth
Today Brad speaks with Casey Smyth, Brand Manager at LP Building Solutions.
With an alarming increase in climate-related disasters, the demand for sustainable and resilient products has only continued to rise in the construction industry. LP’s mission is to serve as a one-stop shop for homeowners looking to protect their home from such threats.
Listen in as Casey discusses how LP Building Solutions manages to stay on the forefront of innovation when it comes to bringing products to market that not only defend against adverse climate scenarios, but everyday climate-related challenges which involve heat or moisture.
In addition to keeping in mind issues regarding climate, LP also accounts for the evolving tastes and sophistication of homeowners, and takes client feedback into account whenever the company is looking to create or optimize a product. Additionally, Casey shares how being involved in the design and architectural community has helped LP stay on the cutting edge.
Finally, Casey talks about LP’s recently-launched line of products incorporating its patented NovaCore™ technology and the positive early feedback that keeps the whole team excited for what’s to come.
Sponsors:
Sub-Zero, Wolf and Cove: Schedule an appointment at subzero-wolf.com/Scottsdale or 480.921.0900
Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
Pella Windows & Doors - https://www.pella.com/
Topics Discussed:
Developing sustainable and resilient products
How LP Building Solutions creates products for different climate zones
Educating the public on installation
How homeowners have become more discerning and sophisticated
How LP takes feedback into account when creating solutions
Selling premium sustainable and resilient products to homeowners
Being involved in the design and architectural community
The NovaCore™ advantage
Casey’s experience at LP and how he developed his passion for building science
What drives Casey today
Connect with Guest:
Website - https://lpcorp.com/
LinkedIn (Casey Smyth) - https://www.linkedin.com/in/caseyjsmyth/
Instagram - https://www.instagram.com/lp_pros/?_ga=2.165797882.559309470.1518450412-313342217.1513109586
Connect with Brad Leavitt:
Website - https://www.aftconstructionpodcast.com/
Instagram - https://instagram.com/aft_construction
Facebook - https://www.facebook.com/aftconstruction
Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg
Key Quotes by Casey:
Resiliency comes down to building products that can withstand increasingly adverse environments.
If risk mitigation is what builders are after, I think there is a lot to be said about making the investment upfront for more premium products that are going to work harder for you over the long run, that are going to help fortify that structure better.
