Episode 64: Dr. Leila Peterson of Prescribed Health & Beauty
Dr. Leila Peterson is the founder of Prescribed Health and Beauty as well as Prescribed Design. She is a business owner who only recently relocated her medical practice from San Antonio, Texas to Gilbert, Arizona in the midst of the COVID-19 crisis.
Leila speaks on how she managed the many factors involved in building a company while making this crucial transition in the middle of a worldwide pandemic. These factors, which she discusses in-depth in this episode, include marketing, networking, hiring, purchasing, doing a construction buildout, tenant improvements, and more.
Topics Discussed:
03:38 The biggest challenge involved in moving the business to Gilbert
04:31 Building a network from scratch in a new environment
07:18 Dealing with the construction of a new facility during the pandemic
10:29 Leila’s tenant improvement (TI) experience
14:47 Why Leila and her husband decided to move to a new location
17:54 Building your client base
24:18 How Leila defines great customer service
26:52 Making sure your clients’ needs are adequately met
28:27 How often Leila trains her team
30:40 The benefits of collaborating with other medical providers and educating clients
34:07 Dealing with negativity online
38:40 Establishing your brand and hiring best practices
41:58 How much people usually spend on botox
44:02 Using social media content to further educate patients on diet
46:38 How often families should visit their clinic and age/gender-specific must-knows
49:06 Working around limitations brought on by COVID-19 regarding meeting patients
52:14 Leila’s vision for her practice in 2021
55:37 Which social media platform Leila finds the most success on
57:23 What to expect from Prescribed Health in the coming months
Resources& People Mentioned:
Key Quotes from Episode:
Customer service is all about how you make someone feel and the value you provide.
If I can provide excellent customer service and good bedside manner, people want to come back to see me or share things with me that they may be uncomfortable sharing with someone else.
I use social media to educate and provide value to my clients.
Obesity is the leading cause of so many things, including anxiety and depression. It’s a big problem facing society and we need to get a handle on it.
In any business, if you can show clients your process, then they’ll realize and become more comfortable with what they’re getting into.
