Episode 135: Kadilak Homes: Husband & Wife Design + Build Team & the Journey to Build Home Renovation Show (Renovation Rekindle) with Susan & Paul Kadilak
Today Brad speaks with Susan and Paul Kadilak, the husband-and-wife team behind Kadilak Homes, a Boston-based design + build firm. Known for their unique and energetic Instagram presence, the Kadilaks’ take pride in their ability to thrive in the social age of business.
Susan grew up on job sites watching her father and grandfather build and renovate homes. When she was 23 she obtained her builder's license and built her first home at the age of 24. She met Paul 15 years ago, who quickly fell in love with Susan’s passion for homes, inspiring him to get his builder's license as well. Since then, Susan and Paul have successfully transformed hundreds of homes together and continually innovate with new designs.
The Kadilaks just launched a nationwide app for their new home renovation show, Renovation Rekindle. The show focuses on helping clients “rekindle” the love for their home by bringing their dream to reality.
Sponsors:
The Tile Shop - https://www.tileshop.com/
Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
Pella Windows & Doors - https://www.pella.com/
Events:
Learn More/Register for Contractor Coalition Summit May 01-04 https://www.eventcreate.com/e/contractorscoalitionsummit
Topics Discussed:
[03:42] Why Susan and Paul created their own app
[09:15] Overcoming your fear of being on camera and justifying the ROI of video
[14:05] The power of having a personality behind the companies you buy from
[17:23] Integrating design and construction into the same process
[25:52] Turning away prospects who aren’t the right fit
[29:30] Growing up on job sites and removing “failure” from one’s vocabulary
[35:30] Paul’s background and his foray into homebuilding
[41:50] Making the first hire
[45:38] How the company looks today since the first hire
[49:26] How the app has made Susan and Paul’s videos more accessible
[50:05] Organizing their multiple businesses
[58:43] Finding work-life balance
[01:00:33] Outsourcing social media
[01:04:17] What’s next for Kadilak
Connect with Kadilak Homes:
Connect with Brad Leavitt:
Key Quotes by Susan and Paul:
When you’re putting videos out there, the people who call you have already decided that they like you. They already know what they’re going to get and what to expect. ~Susan
Our videos draw in the clients who want to work with us. ~Paul
Design has always been a natural part of the construction process. ~Susan
The biggest thing you build is your reputation. ~Paul
Controlling the distractions around you is the key to building your business and your people. ~Paul
