Episode 136: Holly Wright Design: Thoughtfulness Towards Interior Design, Business, & Relationships with Holly Wright

Today Brad speaks with Holly Wright of Holly Wright Design. She makes it a point to avoid trends, embracing individuality combined with her purist aesthetic, which could be described as purposeful simplicity.

Holly is an Arizona native who has worked as a designer for 17 years. Throughout her career, she was able to build lasting relationships with top architects, builders, and vendors in the valley.

Holly has been the recipient of numerous ASID awards, and has had her work featured in such publications as Scottsdale Modern Luxury, Luxe Magazine, and Phoenix Home & Garden.

Sponsors:

• Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!

• Pella Windows & Doors - https://www.pella.com/

Topics Discussed:

• [02:28] The collaborative culture of the design world in Arizona

• [06:10] Charging what you’re worth

• [11:23] Building a bond with your clients

• [14:15] Educating clients while respecting their vision and preferences

• [18:23] Dealing with rising prices and supply chain issues

• [22:08] Considerations when ordering furniture in today’s economy

• [26:32] Why Holly decided to go into business for herself

• [34:05] Building her network of clients and trades

• [39:32] Commercial versus residential projects

• [42:53] Interviewing clients

• [44:34] Per square foot versus hourly

• [48:17] Why it’s important to ask clients if they’ve worked with a designer previously

• [55:41] Using social media effectively

• [57:48] Outsourcing social media

• [01:00:38] What’s next for Holly Wright Design

Connect with Holly Wright:

• Website - https://hollywrightdesign.com/

• Instagram - https://www.instagram.com/hollywright_design_/

• Facebook - https://www.facebook.com/holly.wrightasher

Connect with Brad Leavitt:

• Website - https://www.aftconstructionpodcast.com/

• Instagram - https://instagram.com/aft_construction

• Facebook - https://www.facebook.com/aftconstruction

• Houzz - https://www.houzz.com/pro/aft-construction/aft-construction

• Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/

• YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

Key Quotes by Holly:

• Part of the bond I like to build with clients is, I want them to know that I’m excited about their job. I want them to be excited about their house, too.

• I’m not trying to decide anything for my clients. I have a direction in mind that I think will yield a good result; but, I want to educate them on why I’m going that way.

• I don’t want clients to feel like they’re living in a museum of things that I created. I want them to feel like it’s their home.

• Clients are okay with paying fees. They just want to know about it.