Episode 159: Verdura Construction: Quick Communication & the Benefits of Self-Performing with Jamie Verdura

Written By Greg Villafana

Today Brad speaks with Jamie Verdura of Verdura Construction, a full-service general contracting company serving the San Mateo County coastal region, specializing in single-family residential and light commercial construction.

Listen in as Jamie shares his leadership best practices for running a thriving family construction business. His characteristic high-energy and optimism have been major contributors to his success in the industry. A quick example of this is his ability to maintain an active social media presence while self-performing many of the firm’s tasks—all while managing the business.

Jamie talks about the unique challenges of running a full-service construction company in California, particularly in today’s turbulent market. He explains how he chooses which departments to outsource and which to self-perform, as well as how he justifies his fees to clients.

Finally, Jamie speaks on his strong family values and how they directly influence his role as a leader. He also shares how his determination to support those around him have led to exciting networking opportunities, including getting the chance to sponsor a local Bellator fighter.

Sponsors:

Events:

Topics Discussed: 

  • [02:56] How Jamie is able to respond quickly on social media while running Verdura

  • [06:10] Which aspects Jamie manages and which he self-performs

  • [07:42] Managing employee payroll

  • [11:32] How to retain good people

  • [16:39] Staying positive as a busy general contractor

  • [18:53] Knowing which departments to outsource and which to keep in-house

  • [22:22] Justifying your fees

  • [23:51] The importance of networking in today’s market

  • [26:48] How Verdura manages projects

  • [38:02] Training the younger generation

  • [39:47] Self-performing steel framing

  • [46:47] Managing a business with your spouse

  • [51:28] Sponsoring a local Bellator fighter

  • [55:04] Why Jamie prizes family above all else

Connect with Verdura Construction:

Connect with Brad Leavitt:

Key Quotes by Jamie:

  • You gotta communicate in group texts. It takes ten seconds out of your day and everybody will be happy.

  • If I’m down, beat-up, tired, or preoccupied, the whole morale and energy of the company shrinks.

  • For me to do what I’m doing right now, team and family come first.

Greg Villafana
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Episode 158: CroweBuilt Homes: Dedicated to Quality Construction & the Benefits of QR Codes with Evan Crowe