Episode 170: How to Build an Epic Brand with Sara Schultz of heysaraschultz & Free Afternoon Creative Agency

Today Brad speaks with brand identity designer and coach Sara Schultz. She guides her clients in curating ideas, creating alignment between voice and visuals, and teaches how to captivate the perfect buyer. She is the Founder and Creative Director of the brand design agency Free Afternoon™.

Listen in as Sara discusses the importance of building systems and processes for your organization and how creative professionals can look past that feeling of overwhelm that comes with dealing with the technicalities of business.

Sara talks about the value in having a strong referral network, and how building a powerful personal brand creates almost instant trust and inspires confidence in your ideal client. She also explains how she can tell, in five minutes, whether or not to take on a client.

Finally, Sara talks about what businesses can learn from the fact that more and more women are making (or at least play a huge role in) financial decisions. She offers her best advice on staying relevant yet timeless in the face of an ever-changing business landscape.

Topics Discussed: 

• Collaborating with Prada and ASPENX

• Creating systems and processes for your business

• Delivering for ASPENX

• The value of building relationships as an entrepreneur

• The power of believing that it’s possible

• Being a thought leader in your industry

• Vetting clients

• Showing up truthfully for your clients to gain their full confidence

• The impact of the rise in financial decisions made by women

• Staying resilient in the face of constant change in the business landscape

Sponsors:

• Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!

• Pella Windows & Doors - https://www.pella.com/

• Sub-Zero, Wolf and Cove: Schedule an appointment at subzero-wolf.com/Scottsdale or 480.921.0900

Connect with Sara Schultz:

• Website - https://heysaraschultz.com/ 

• Website - https://www.freeafternoon.co/ 

• Instagram - https://www.instagram.com/heysaraschultz/ 

Connect with Brad Leavitt:

• Website - https://www.aftconstructionpodcast.com/

• Instagram - https://instagram.com/aft_construction

• Facebook - https://www.facebook.com/aftconstruction

• Houzz - https://www.houzz.com/pro/aft-construction/aft-construction

• Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/

• YouTube -https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

Key Quotes by Sara:

• Systems and processes are the least sexy things to talk about; but, they are the most critical things that allow you to run your business successfully and play that key role that you’re best at.

• Building a network of mostly women in business who are at a similar stage in life as me has been absolutely paramount to my success.

• You can build a family and a business at the same time if you want to. You don’t have to pick one or the other.